What is Podcasting?

Podcasting is delivering audio content to a portable media player (MP3 player, mobile phone, etc) on demand, so that it can be listened to at the user's convenience.

Podcast episodes are published on a regular basis. The user can subscribe to the content and automatically download the content into a podcatcher such as iTunes. Play content on your computer or synchronize with a portable mediaplayer e.g. Mp3 Player.

Main Benefits of Podcasts

The main benefit of podcasting is that listeners can synchronize content of their interest to their media player and take it with them, thus enabling them to listen to the downloaded audio files whenever and wherever they want to. Because podcasts are typically saved in MP3 format, they can also be listened to on any computer.

Podcasts Advantages include:

• Loyal Subscribers
• Easy to download
• Up-to-date content
• New episodes can be published on a regular basis
• Enhanced podcast with images and text links
• Highly targeted audience

If you like to discuss the benefits of a Podcast for your business, talk to us today.